Description

The goal of this interactive workshop is to identify and address bias in customer care in order to move toward equitable, high-quality service, free of disparities based on social divides. To intervene and mitigate bias, we must first recognize where bias is likely to occur in the customer realm, when it is actually occurring, and how best to respond. This workshop enhances your ability to accomplish this.

Learning Outcomes

We will begin with a model depicting bias in the customer / employee interaction to understand the ways bias influences service delivery — affecting the customer, service provider, organization and larger community. We will pinpoint specific biased behaviors so that we can recognize them in all their forms and take steps to diminish bias in the customer experience. We will explore the full spectrum from the sensational news stories of overt bias — refusing to serve and physically removing customers who look, speak, worship, live or love differently — to the acts of unconscious bias that happen every day in the workplace and marketplace. And, we will explore individual choices and organizational responses to bias in customer care, thereby gaining strategies for potential application to our own workplace challenges.