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Girls are ready to overcome gender norms but society continues to enforce biases that hamper their creative potential

— The LEGO Group and the
Geena Davis Institute on Gender in Media (GDIGM)
Research Press Release | Download the 10 Steps to Inspire Creative Play Infographic

10 Steps to Inspire Creative Play | The LEGO Group

10 Steps to Inspire Creative Play

  • Switch It Up
  • Actively Introduce New Activities
  • Role Swap
  • Role Models
  • Praise Creativity, Don’t Judge
  • Encourage Mixed-Gender Friendships
  • Challenge Stereotypes
  • Media Matters
  • Heroes at Home
  • Step Outside Your Own Comfort Zone
10 Steps to Inspire Creative Play | The LEGO Group and GDIGM

Download the 10 Steps to Inspire Creative Play Infographic
The LEGO Group and the Geena Davis Institute on Gender in Media (GDIGM)