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Ouch! That Stereotype Hurts | Video

Why is Ouch! That Stereotype Hurts Important?

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most employees and leaders who want to speak up don't know how. So, we say nothing.


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“The simple act of naming a bias as such or objecting to it on the spot establishes a social atmosphere that discourages it: saying nothing serves to condone it.”

– Daniel Goleman, Emotional Intelligence

What Does Ouch! That Stereotype Hurts Do?

In a unique and powerful way, viewers will experience the impact of stereotypical comments, explore why people don't speak up against stereotypes and other biased behaviors, and learn six techniques for speaking up without blame or guilt.

Ouch! That Stereotype Hurts Learning Objectives

  • Understand the impact of stereotypes and biased statements, even when casually said.
  • Identify the most common reasons people sit silent in the face of bias and stereotypes.
  • Enhance skills for speaking up against stereotypes without blame or guilt.

Ouch! That Stereotype Hurts Training Package Includes

    • 12-minute Ouch! Video
    • 5-minute Video-Based Speaking Up Activity [optional skills reinforcement]
    • Leader’s Guide: 1-hour and 2-hour Workshops
    • PowerPoint Presentation: 1-hour and 2-hour Workshops
    • Participant Handout: 1-hour and 2-hour Workshops
    • Participant Handout: Speaking Up Activity
    • Participant Handout: Six Techniques
    • Participant Quiz [and Leader's Answer Key]
Ready to purchase? Head straight to our
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"Ouch! That Stereotype Hurts” Training Experience

Ouch! Leader's Guide Download ButtonDownload the Ouch! That Stereotype Hurts Leader's Guide

Available via Virtual "Trainer's Page" | Streaming Licenses and eLearning

Ouch! That Stereotype Hurts | Streaming License / LMS
Two versions available:
Interactive, video-based course or pure video streaming.

$9.75 per seat
Quantity discounts available.

Contact us HERE for more information about Ouch! video streaming licenses.

Ouch! That Stereotype Hurts | eLearning
$19.00 per seat
Quantity discounts available.

Contact us HERE for more information about Ouch! eLearning licenses.

NOTE about USBs and DVDs

As of September 1, 2022, we no longer provide training videos in USB or DVD format. Unfortunately, these formats are increasingly unusable due to evolving computer security restrictions prohibiting the use of external devices or third-party software.

Diversity and Inclusion Center offers industry discounts in these areas:

Government 10% off

Educational Organization 25% off

Nonprofit 25% off

Cover of "Ouch! That Stereotype Hurts: Communicating Respectfully in a Diverse World" by Leslie C. AguilarOuch! Book

For continued learning, the Ouch! Book is a perfect participant take-away.

Available now in our Diversity & Inclusion Store HERE!

Laptop screen showing "Ouch! That Stereotype Hurts" Online Learning ExperienceOuch! eLearning

Check out our 30-minute individual, self-paced, guided Ouch! eLearning program HERE!

Finally, a video that shows the viewer exactly how to respond in moments of diversity-related tension! No blame, no guilt, no conflict – just practical, specific skills that can be immediately applied in the workplace. Ouch! is a must-have and a must-see for anyone seeking to create and sustain a respectful workplace.

Sondra Thiederman, Ph.D.

Author of Making Diversity Work: Seven Steps for Defeating Bias in the Workplace and Defeating Unconscious Bias: Five Strategies