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Ouch! That Stereotype Hurts | Video

Why is Ouch! That Stereotype Hurts Important?

Staying silent in the face of demeaning comments, stereotypes or bias allows these attitudes and behaviors to thrive. This undermines our ability to create an inclusive workplace where all employees are welcomed, treated with respect and able to do their best work. Yet, most employees and leaders who want to speak up don't know how. So, we say nothing.


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“The simple act of naming a bias as such or objecting to it on the spot establishes a social atmosphere that discourages it: saying nothing serves to condone it.”

– Daniel Goleman, Emotional Intelligence

What Does Ouch! That Stereotype Hurts Do?

In a unique and powerful way, viewers will experience the impact of stereotypical comments, explore why people don't speak up against stereotypes and other biased behaviors, and learn six techniques for speaking up without blame or guilt.

Ouch! That Stereotype Hurts Learning Objectives

  • Understand the impact of stereotypes and biased statements, even when casually said.
  • Identify the most common reasons people sit silent in the face of bias and stereotypes.
  • Enhance skills for speaking up against stereotypes without blame or guilt.

Ouch! That Stereotype Hurts Package Includes …

  • DVD or USB Flash Drive with:
    • 12-minute Ouch! video
    • 5-minute video-based Speaking Up Activity [skills reinforcement]
    • 13½-minute alternate Ouch! video [vignettes incorporated into main presentation]
  • Leader’s Guide and PowerPoint presentation [CD]
  • 1 copy of the book, Ouch! That Stereotype Hurts
  • 25 reminder cards with the Ouch! techniques
Ready to purchase? Head straight to our
Ouch! That Stereotype Hurts store here …

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"Ouch! That Stereotype Hurts" Package with Book, DVD, CD, Reminder Cards and Leader's Guide

Ouch! Leader's Guide Download ButtonDownload the Ouch! That Stereotype Hurts Leader's Guide

Available in DVD, USB Flash Drive, Streaming Licenses and eLearning


$695.00 [1 copy]

$660.25 [2 copies]

$625.50 [3-4 copies]

$590.75 [5-9 copies]

Streaming License / LMS

$487.50 [50 trainees @ $9.75 ea]

$750.00 [100 trainees @ $7.50 ea]

$1,875.00 [250 trainees @ $7.50 ea]

$3,000.00 [500 trainees @ $6.00 ea]

$5,000.00 [1000 trainees @ $5.00 ea]

Contact us HERE for more information about Ouch! video streaming licenses.

Ouch! That Stereotype Hurts eLearning

$950.00 [50 trainees @ $19.00 ea]

$1,500.00 [100 trainees @ $15.00 ea]

$3,750.00 [250 trainees @ $15.00 ea]

$6,000.00 [500 trainees @ $12.00 ea]

$9,000.00 [1000 trainees @ $9.00 ea]

Contact us HERE for more information about Ouch! eLearning licenses.

Special BUNDLE Savings!

Covers for "Ouch! That Stereotype Hurts" and "Ouch! Your Silence Hurts" DVD Training Program Bundle

Ouch! That Stereotype Hurts ($695.00) + Ouch! Your Silence Hurts ($595.00) = $1290.00
Buy the Ouch! Bundle [DVD or USB] and SAVE 15% = $1100.00 on one bundle!

Streaming License / LMS
Ouch! 2-DVD or 2-USB Bundle only $1,100.00 Click HERE for more information.

Diversity and Inclusion Center offers industry discounts in these areas:

Government 10% off

Please use this Government Discount Code (10% off) during checkout: GOV10

Educational Organization 25% off

Please use this Educational Discount Code (25% off) during checkout: EDU25

Nonprofit 25% off

Please use this Nonprofit Discount Code (25% off) during checkout: NP25

Cover of "Ouch! That Stereotype Hurts: Communicating Respectfully in a Diverse World" by Leslie C. AguilarOuch! Book

For continued learning, the Ouch! Book is a perfect participant take-away.

Available now in our Diversity & Inclusion Store HERE!

Laptop screen showing "Ouch! That Stereotype Hurts" Online Learning ExperienceOuch! eLearning

Check out our 30-minute individual, self-paced, guided Ouch! eLearning program HERE!

Finally, a video that shows the viewer exactly how to respond in moments of diversity-related tension! No blame, no guilt, no conflict – just practical, specific skills that can be immediately applied in the workplace. Ouch! is a must-have and a must-see for anyone seeking to create and sustain a respectful workplace.

Sondra Thiederman, Ph.D.

Author of Making Diversity Work: Seven Steps for Defeating Bias in the Workplace and Defeating Unconscious Bias: Five Strategies

Read more about each of our Ouch! Series resources …